we made a face and persona for a platform that was yet to be built.

In 2018 Publicis Groupe famously withdrew its participation in all International awards shows, to fund the development of its internal AI engine which would mark an embarkation of the group’s own digital disruption and transformation of way of working.

Given the long lead times needed to build a product from ground up, we in parallel, had to imagineer a narrative and voice that would inspire the 80 000 strong employee cohort - as a piece of brand design - which would serve to create believability, credibility and focus, for investors, staff and developers in designing their way forward.

we found a mark that is both conceptual and literal – two dots denoting a face looking at us – whilst also presenting the idea of connecting places or people.

as transformation goes, this is “a vision for the future of work.”