we made a black and white brand signature inspired by the heritage of black and white bungalows.

Within the commercial precinct of One-North in Singapore, the Rochester Park entertainment site is now being repurposed with the vision to build a new environment for creative minds to engage, collaborate and co-create, becoming a hybrid commercial and entertainment space.

We conducted brand sprint workshops, led naming and logo exploration and design, and refreshed the face of a well-loved area in readying it as a place where the fusion of talent and entertainment around One-North is seamless and inspired.

inspired by architecture both past and present, the design language is geometric and bold, building a distinct voice within a competitive market category.

we keenly await 2022, when the gates open, the porch blinds are rolled up, and juices begin flowing.