We made a verbal design idea to leverage language and inform visual identity

Latest research suggests the attitudes of young women in APAC towards STEM are still based around the perception that the tech industry is not supporting women to succeed.

As a partner to Singapore Tech & Innovation Week and Slush Singapore, the Women In Tech Conference serves to facilitate discussions, dialogue and insightful debates around this issue, creating a solution-based annual gathering of the inclusivity and diversity movement in the tech industry across Asia.

We envisioned giving a stronger visual voice to the many strong voices of Asia’s women in tech…

we were conscious to not play to feminine visual clichés, and created a brand identity that was more about spirit and less about stereotype.